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Congratulations to OneStopPlus.com

September 2, 2010

There will be something different this year at the Fall Mercedes-Benz NY S/S 2011 also known as New York Fashion Week.  During the week of September 9-16, 2010, a brand new element will be arriving in the midst of Fashion Week, specifically at The Atrium in Frederic P. Rose Hall, home of Jazz at Lincoln Center.  For the first time ever, the runway will officially have C-U-R-V-E-S.

It began with luxury brand designers putting less than a handful of the larger straight models (size 4 or 6) and one or two of the smallest plus size models (sizes 8 or 10) on the runway.  This was their visual stamp on recognizing the fashion need for the average sizes of women.  The down side to that hopeless display is that the designers weren’t making their collections  larger than size 12.

Crystal Renn in Chanel Resort 2011 Collection

Finally, there has been a shift in the fashion industry. Following the tail end of the 2nd annual Full Figured Fashion Week™ in New York and preceding a month before FFFweek(end)™ in LA, this year is now the beginning of what we’ve all been waiting on and asking for. Thanks to OneStopPlus,  we will see curvy models who walk in upscale fashion designed in sizes that majority of women wear.

Two OneStopPlus.com dresses are featured in the Glamour May issue in the article "The best summer dress if you're plus size"

OneStopPlus is self labeled “Your Online Fashion Mall for sizes 12W to 44W.” They carry women and men clothing in addition to lingerie, jewelry, handbags, and even bedding, bath and kitchen products. Their name matches their service.

Emme, who we all know as a plus size icon, is also the brand ambassador to OneStopPlus.com. She will be hosting the red carpet.

Zahir Babvani, VP of Design of OneStopPlus.com says,

“This show is a collaborative effort to provide the extraordinary community of plus-size American women with the uncompromising style that they have always deserved but never received. It’s about inclusion and fashion democracy: fashion risk-taking and empowerment. No more seeing what you can’t have; this is a fashion party that invites and inspires everyone.”

Where will you be September 15, 2010? Your voice has been heard. Don’t miss beautiful, talented plus size supermodels such as Lizzie Miller and Toccara Jones make history during New York Fashion Week 2010. All of this will take place during the same time and at the same venue as the Mercedes-Benz Fashion Week.

Lizzie Miller in the September 2009 issue of U.S. Glamour Magazine

Check out OneStopPlus on Facebook http://www.facebook.com/onestopplus

Do your remember the news about the stylist who quit after Canadian designer Mark Fast chose to use plus size models during the London Fashion Week? According to the stylist, her temper tantrums were not about the models’ size but because they couldn’t walk right. Go figure!

Plus size models from left to right: Gwyneth Harrison (US size 10/12), Hayley Morely (US size 10), Laura Catterall (US size 12)

Ignorance isn’t always bliss, yet and still a door has been opened and another glass ceiling has been broken.  This is not a one hit wonder.  Others are following. According to Life & Style magazine, Jessica Simpson is also featuring ‘real women’ to model her collection during fashion. We’re all real women right? Seeing that her dresses stop at size 14 and bottoms at 15, I’m assuming the ‘real women’ aka Jessica’s best friends won’t be super skinny straight models.

Robert Duffy recently mentioned on Twitter that Marc Jacobs is looking into extending its sizes which already goes up to a size 16. Duffy is the President of Marc Jacobs International.

Robert Duffy wrote on Twitter via Echofon,

“We are in talks now. For plus sizes. For all you who seem to know my co. Better than me. Hope it works out. Lighten up!”

“Listen, we are in the very beginning stages of talking to a partner about plus sizes.”

It gets better, in case you haven’t heard, Saks Fifth Avenue in NYC will add to its high-end third floor with plus sizes ranging from 14-20 by luxury labels such as Chanel, Yves Saint Laurent, Oscar de la Renta, Dolce & Gabbana, Roberto Cavalli, Alexander McQueen, and more.

Jennifer Hudson wearing Roberto Cavalli

America Ferrera wearing Oscar de la Renta

Money talks, folks. Now that these high end designers and luxury brands are taking a chance on the plus size market will  you step outside your budget and purchase from them?

Is there a designer you want to model for that does not make plus size pieces? For aspiring models I recommend you be the first consumers of the plus size lines from high end designers. Get familiar with the style, quality and how it fits to your body. Next, while wearing your own purchases, practice those high fashion poses that you see in Italian VogueFrench Elle. Most importantly, take pictures in them. Have an editorial-like photo shoot (preferably TFP). Add these pictures to your portfolio, send copies to agencies and find out who casts models for these designers or through which agencies they book models. and

You’re doing this to show that you can model for potential high fashion clients. You will also prove that high fashion designs look just as fabulous on curvy bodies. What else needs to be done to make sure this is not a one time event? Comment and tell me what you think.

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